'Campaign Zero' is the title of filmmaker Tommy Oliver's anti-police brutality PSA, which features endorsements from celebrities such as Marlon Wayans, Megan Good, Aja Naomi King and many more.
The PSA begins with the celebrities saying "We shall overcome someday," repeating the phrase somberly to drive the message that racial inequality remains an issue in the United States. They explain that they will continue to remain strong in the face of systemic racism, wrongful incarceration and police brutality.
The anti-police brutality PSA promotes the hashtag #SomedayIsToday along with it, prompting viewers to show their support of its cause by implementing it on social media. In addition to this, Campaign Zero offers information regarding how systemic racial violence can be lessened, with the organization explaining that this can be done by "limiting police interventions, improving community interactions, and ensuring accountability."