The Options+ Wide-Neck and Narrow Anti-Colic Bottles Support Fussy Babies
Laura McQuarrie — March 16, 2019 — Life-Stages
References: drbrownsbaby & prnewswire
Dr. Brown's Natural Flow Options+ Anti-Colic Bottles integrate an internal vent system that has been clinically proven to reduce colic, spit-up, burping and gas, while also preserving the nutrients in breast milk and formula. As well as introducing an updated Options+ Anti-Colic Narrow Bottle, Dr. Brown's is now also sharing an all-new Options+ Wide-Neck Anti-Colic Bottle.
Both of the Anti-Colic Bottles are designed to offer a fuss-free feeding experience and support the transition from feeding with a breast to a bottle and back again. The breast-like nipple on the bottle was designed in high-grade soft silicone with a contoured shape that's flexible at the top and gradually firms, providing a comfortable and natural bottle-feeding experience with a flow rate that lets young ones set their own pace for feeding.
Both of the Anti-Colic Bottles are designed to offer a fuss-free feeding experience and support the transition from feeding with a breast to a bottle and back again. The breast-like nipple on the bottle was designed in high-grade soft silicone with a contoured shape that's flexible at the top and gradually firms, providing a comfortable and natural bottle-feeding experience with a flow rate that lets young ones set their own pace for feeding.
Trend Themes
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Anti-colic Baby Bottles — The development of internal vent systems to reduce colic in babies is a disruptive innovation opportunity for baby bottle manufacturers.
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Breast-like Nipples — Creating bottles with soft silicone nipples that mimic the feel of breastfeeding offers an opportunity to improve baby feeding experiences and disrupt traditional bottle design.
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Transition Bottles — Designing bottles that support the transition from breast to bottle feeding and vice versa provides a unique opportunity for innovation in baby bottle design.
Industry Implications
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Baby Products — Baby product manufacturers can drive innovation in anti-colic baby bottles and other feeding solutions to gain market share and meet customer demand.
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Medical Devices — The use of clinical studies and internal vent systems in anti-colic baby bottles presents an opportunity to develop new medical devices that improve infant health.
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Consumer Goods — Developing unique and design-oriented baby bottles that meet the needs of both parents and babies can disrupt the consumer goods market and attract new customers.
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