Those flying out of Copenhagen recently received a treat in the form of the Anthon Berg Generous Upgrader program. The Danish chocolate company, known for rewarding generosity and acts of kindness, decided to give away chocolate to those flying. Folks who had bad seats received the large chocolate gift packs and those who had the good seats only got small pieces.
Anthon Berg was able to tell who sat where and the quality of said seat thanks to SeatGuru. The travel site helped build a machine that scanned boarding passes to determine the quality of a person's seat. Everyone got free chocolate, but those who sat at the back of the plane or near the bathrooms got large gift bags along with other goodies. You can check out the video to see the Anthon Berg Generous Upgrader in action.