Ideas
Explore the world's #1 largest database of ideas and innovations, with 422,547 inspiring examples.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,462 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,462 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 296,196 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,135 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 422,547 cutting edge ideas.

Charitable Traveler Chocolates

The Anthon Berg Generous Upgrader Rewards Those with Bad Seats

— October 13, 2013 — World
Those flying out of Copenhagen recently received a treat in the form of the Anthon Berg Generous Upgrader program. The Danish chocolate company, known for rewarding generosity and acts of kindness, decided to give away chocolate to those flying. Folks who had bad seats received the large chocolate gift packs and those who had the good seats only got small pieces.

Anthon Berg was able to tell who sat where and the quality of said seat thanks to SeatGuru. The travel site helped build a machine that scanned boarding passes to determine the quality of a person's seat. Everyone got free chocolate, but those who sat at the back of the plane or near the bathrooms got large gift bags along with other goodies. You can check out the video to see the Anthon Berg Generous Upgrader in action.
3.9
Score
Popularity
Activity
Freshness