Reminiscent of PeeWee’s playhouse, AXA Bank’s promotion for their renovation is quirky and charming as seen through their animated house advertisement campaign. The project was achieved by taking an ordinary house and placing a projection screen in front of the door and two upper windows to create a face complete with eyes and a mouth. At first the house appeared to be sad, with water dripping down from tear drop shaped sacks to mimic crying. As the week went on the house began to change, it started becoming happy and eventually transformed into a bright and smiling home.
Exercising humor and wit, interactive promotions like this animated house advertisement stunt by AXA Bank are a playful and charismatic new way to entice prospective clients to pay attention.