This Business Card Holder Uses a Clever Illusion to Broadcast a Message
Charlotte Joyce Kidd — October 10, 2015 — Art & Design
References: dshott & kickstarter
This animated card case flashes the message "Nice to meet you" every time it's opened -- but it doesn't use any kind of digital technology to do so.
The front cover of the 'Nice to Meet You' animated card case is full of small slits. As the case slides out of the cover, the slits are filled in by four consecutive configurations of lines, broadcasting the friendly message to anyone about to receive a business card. It's a clever trick of analog animation. The animated card holder creates movement and transformation without the use of a screen. Just like the business cards inside, it hearkens back to a time of more traditional face-to-face contact.
The 'Nice to Meet You' animated card case comes in black and silver.
The front cover of the 'Nice to Meet You' animated card case is full of small slits. As the case slides out of the cover, the slits are filled in by four consecutive configurations of lines, broadcasting the friendly message to anyone about to receive a business card. It's a clever trick of analog animation. The animated card holder creates movement and transformation without the use of a screen. Just like the business cards inside, it hearkens back to a time of more traditional face-to-face contact.
The 'Nice to Meet You' animated card case comes in black and silver.
Trend Themes
1. Analog Animation - Opportunity for businesses to incorporate analog animation techniques into their products or marketing strategies.
2. Digital-less Interaction - Innovation potential to create products or experiences that rely on analog mechanisms rather than digital technology.
3. Nostalgic Design - Opportunity for industries to capitalize on the appeal of retro or traditional aesthetics in modern products.
Industry Implications
1. Stationery & Office Supplies - Disruptive innovation potential in developing analog-inspired stationery and office products.
2. Promotional Products - Opportunity for businesses to offer unique and attention-grabbing analog promotional items.
3. Marketing & Advertising - Innovation potential in utilizing analog animations for creative and memorable marketing campaigns.
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