Death-Defying Free Running

These Andy Day Photographs Capture Free Runners Taking Amazing Risks

These images from London-based photographer Andy Day feature individuals taking part in death-defying stunts in the name of free-running. The images feature young people jumping from rooftop to rooftop on urban skyscrapers to hurling themselves over imposing wire fences.

The sport, which is also known as Parkour, is popular in urban areas. If you have a fear of heights, these images of individuals hurling themselves from tall buildings might not be the best thing for you to look at, however the feats that these fearless free runners have undertaken are definitely commendable.

Andy Day celebrated 10 years of following these free-spirited urban acrobats around the world and shooting their stunts this April.

Free-running Photography
Opportunity to capture death-defying stunts in innovative ways and market to adrenaline junkies.
Urban Adventure Tourism
Possible opportunity for cities to attract thrill seekers and add free-running experiences to their tourism offerings.
Parkour Gear and Apparel
Opportunity to design and create specialized gear and clothing for individuals who participate in this sport.

Who This Affects Most

Photography
Potential opportunity for photographers to specialize in capturing free-running and parkour stunts in an innovative way.
Tourism
Opportunity for cities to attract tourists by offering adrenaline-pumping free-running experiences.
Sports Apparel and Equipment
Opportunity for companies to create specialized gear and clothing for free-running and parkour athletes.
SCORE
3.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 50%
Freshness 8%