Utilizing his moleskin to fill pages of disturbing images, Andres Guzman illustrated sketches with paint, watercolor and pencil to generate dismal scenarios. His details and punches of reds and blacks give the images a certain rough characteristic.
Andres Guzman uses abstract story lines and features his artwork on his personal website to promote his unusual artistry and talented multi-media use of color and shadows.
Implications - There has always existed a cultural fascination with gore, gloom and morbid designs -- like the ones in these bleeding sketches. Product designs and advertising campaigns that aim to shock and awe viewers should consider incorporating small dismal details in order to appeal to an audience who appreciates morbid fascinations.
Why This Trend Is Growing
- Morbid Fascinations
- The trend for morbid fascinations is growing in popularity, providing opportunities for product designs and advertising campaigns to incorporate small dismal details.
- Abstract Storylines
- Abstract storylines are becoming more prevalent, opening up opportunities for artists and designers to create unique and unusual content.
- Multi-media Artistry
- Multi-media artistry like that demonstrated by Andres Guzman is becoming increasingly popular, indicating the need for artists to explore multiple mediums in their work.
Industries Being Reshaped
- Art
- The art industry should pay attention to the growing trend for morbid fascinations and incorporate small dismal details to appeal to a wider audience.
- Design
- Designers should experiment with abstract storylines and incorporate them into their work to create unique and unusual content.
- Advertising
- Advertisers could benefit from incorporating morbid fascinations and dismal scenarios into campaigns to shock and awe viewers and capture their attention.
