Utilizing his moleskin to fill pages of disturbing images, Andres Guzman illustrated sketches with paint, watercolor and pencil to generate dismal scenarios. His details and punches of reds and blacks give the images a certain rough characteristic.
Andres Guzman uses abstract story lines and features his artwork on his personal website to promote his unusual artistry and talented multi-media use of color and shadows.
Implications - There has always existed a cultural fascination with gore, gloom and morbid designs -- like the ones in these bleeding sketches. Product designs and advertising campaigns that aim to shock and awe viewers should consider incorporating small dismal details in order to appeal to an audience who appreciates morbid fascinations.