Almost everyone knows someone affected by the degenerative disease, and the Alzheimer's Society Memory Wall speaks as a memento of loved ones lost. The 30-foot panel is covered in a collection of contemporary symbols of memory, as the word "remember" is written with a litter of yellow sticky notes.
As an interactive display to raise awareness for the Alzheimer's Society of BC, the Vancouver installation by Rethink Canada can be picked apart by passersby, who are permitted to peel off Post-Its that remind the public of the charitable annual Walk for Memories.
What Makes This Trend Stand Out
- Interactive Awareness Installations
- Creating immersive interactions for social awareness campaigns using art installations.
- Cause-related Marketing
- Brands supporting charitable causes by integrating them into their marketing campaigns.
- Crowdsourced Memorials
- Creating public installations that allow individual contributions for awareness or remembrance purposes.
Sectors Adopting This
- Advertising
- Agencies and brands can use creative campaigns like interactive installations to promote social causes.
- Charitable Organizations
- Charities can partner with businesses and use unique methods to promote their cause and raise awareness.
- Art Installations
- Art installations can be used as a medium to create public awareness, remembrance, and support for social causes.
