Date-Based Liquid Sweeteners

Clarks' New Date Syrup Serves as a Healthier Alternative to Sugar

In an effort to cater to consumers looking for a healthier alternative to sugar, Clarks recently added date syrup to its portfolio. With "30% less sugars than refined white sugar (per 100g)," the all-natural sweetener is a great option for those are eager to find a better way to sweeten their favorite dishes.

Clarks Date Syrup is an all-natural liquid sweetener made from 100% pure date concentrate. The syrup is made with no additives or preservatives and is completely suitable for both vegetarians and vegans. Just like other liquid sweeteners, the syrup serves as a suitable alternative to sugar for everything from lattes to porridge to baking.

With a growing number of consumers cutting back on refined sugar, this date-based syrup is a healthy and delicious alternative.

Healthier Liquid Sweeteners
The trend towards healthier sweeteners for food and drink, especially with less sugar, creates a new market for more sustainable natural sweeteners such as date syrup.
Plant-based and Vegan Products
As plant-based diets continue to gain popularity, the demand for products like date syrup that are suitable for vegetarians and vegans will increase.
Natural Food and Beverage
As consumers become more health-conscious, there is a trend towards natural, unprocessed, and additive-free ingredients in food and beverages, which presents opportunities for products like date syrup.

Who This Affects Most

Food and Beverage
The food and beverage industry can incorporate date syrup as a healthier alternative to sugar in a variety of products.
Health and Wellness
The health and wellness industry can promote date syrup as a healthier alternative to sugar in cooking and baking recipes.
Agriculture
The agriculture industry can invest in harvesting and producing more date concentrate to meet the growing demand for natural sweeteners like date syrup.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 20%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X