One Web Designer Creates User Friendly Facebook Utopia

 - Jan 14, 2013
Check out these concept images of alternative Facebook designs by Australian web designer, Fred Nerby.

Fred took upon himself to re-imagine the largest social networking site in the world with particular focus on making it a more streamlined space for users. 

The web designer certainly achieved his goal of "encouraging user behavior and creating a greater control of data within a responsive grid" with his futuristic concept.

Nerby’s Facebook utopia draws upon the concept of giving more control back to the user in terms of what they do and don’t want to see.

The Australian approached the design with the user in mind,  "focusing on targeted & personalized data while maintaining a visually appealing UI."

In his research, Fred found that more than half of Facebook’s users log onto the site everyday spending an average time of 19 minutes per day on the site.