Just a few years ago there were only a handful of alternative burgers on the market for vegetarians but now, consumers are spoiled for choice when it comes to the sheer number of plant-based burger patties on the market. Nestlé is adding to the options available to people and is setting itself apart with what it calls a "no-compromise plant-based 'bacon cheeseburger.'"
Thanks to the development of vegan-friendly alternatives to both cheese and bacon, Nestlé succeeded in creating a "PB triple play" of ingredients to replicate a classic cheesy burger. PB triple play appeals to consumers who are looking to eat less meat and enjoy more plant-based meals. While Nestlé's plant-based burger patties are already available to food professionals, the vegan cheese and bacon alternatives are set to be introduced in 2020.