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The Aloja Wine Packaging Evokes the Tenderness of Strong Women

 - Aug 12, 2011
References: atipus & lovelypackage
The packaging for a product can make or break a purchasing deal, but I find it hard to believe anyone would run the other way after seeing the packaging for Aloja wine. With its sleek, gleaming white boxes and magnificent women illustrations, the packaging is the great work of Atipus, the team behind the packaging.

Aloja is named after the sea goddess, who the manufacturers feel perfectly reflects the wine's message and flavor profile. I'm most impressed with the illustration of Aloja on the box, since her flowing hair and pale skin really catches buyers' eyes.

Implications - Consumers respond well to packaging with fine art because they feel this adds value to a product. Corporations may utilize illustrations in their product packaging to entice consumers into buying their wares.