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WKD's Pink Gin Flavor is Topped by a Crimped Metal Cap

 - Jul 11, 2019
References: wkd & bustle
WKD offers a wide range of products in unique flavors like elderflower and blueberry, passion fruit and crushed mango, and its newest creation is a Pink Gin-flavored alcopop. The ready-to-drink alcopop product sets itself apart from the brand's usual color scheme and will be available exclusively at Londis stores where the brand is sold in the UK and Ireland.

On top of showing a preference for gin as a low-calorie botanical spirit, consumers are also interested in pink alcohol products, many of which take the form of colorful gin spirits and boast a lower-than-usual alcohol content. The aesthetically pleasing new cooler from WKD boasts a playful packaging design with details that emphasize where it sits—somewhere between a grown-up alcohol product and a fizzy, youthful soda beverage.