The advertising campaign by Filadelfia for Alcoolicos AnÃ´nimos de Minas Gerais reads: "No Family Resists Alcoholism. Ask For Help." The campaign features a shattered pair of baby shoes, a tie and a tennis ball.
Alcoolicos Anonimos de Minas Gerais has a great campaign that really delivers the message well. The ad is intended to hit home hard so that people in need of treatment will hopefully get some help.
Implications - I'm actually curious as to how the shattered shoe effect was achieved. Whatever the case may be, Alcoolicos Anonimos de Minas Gerais can rest assured that their campaign was highly effective.