The advertising campaign by Filadelfia for Alcoolicos AnÃ´nimos de Minas Gerais reads: "No Family Resists Alcoholism. Ask For Help." The campaign features a shattered pair of baby shoes, a tie and a tennis ball.
Alcoolicos Anonimos de Minas Gerais has a great campaign that really delivers the message well. The ad is intended to hit home hard so that people in need of treatment will hopefully get some help.
Implications - I'm actually curious as to how the shattered shoe effect was achieved. Whatever the case may be, Alcoolicos Anonimos de Minas Gerais can rest assured that their campaign was highly effective.
Shattered Alcoholism Ads
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