These United Airlines Ads Aim to Debunk Airport Travel Myths
Mary Van Puymbroeck — July 26, 2017 — World
References: creativity-online & psfk
This advertising campaign from United Airlines hopes to debunk the airport travel myth that it is faster for New Yorkers to get to JFK airport than Newark.
In 2015, United Airlines stopped flying out of JFK airport. Unfortunately for United, many New Yorkers have the misconception that it is faster to get to JFK than Newark. To help debunk this airport travel myth, United placed billboards that post real-time travel times on the roof of taxis. Currently, there are 125 taxis driving around New York with these billboards on top of them. Each has a GPS unit that updates the estimated time based on location and traffic conditions.
By challenging this myth, United may be able to regain ground it has lost by dissolving its relationship with JFK.
In 2015, United Airlines stopped flying out of JFK airport. Unfortunately for United, many New Yorkers have the misconception that it is faster to get to JFK than Newark. To help debunk this airport travel myth, United placed billboards that post real-time travel times on the roof of taxis. Currently, there are 125 taxis driving around New York with these billboards on top of them. Each has a GPS unit that updates the estimated time based on location and traffic conditions.
By challenging this myth, United may be able to regain ground it has lost by dissolving its relationship with JFK.
Trend Themes
1. Real-time Travel Ads - United Airlines uses real-time travel ads to debunk misconceptions about airport travel.
2. Personalized Advertising - Taxis equipped with GPS units offer personalized ads based on location and traffic conditions.
3. Data-driven Marketing - United Airlines leverages data from GPS units to optimize advertising effectiveness.
Industry Implications
1. Transportation - Real-time travel ads have the potential to disrupt the transportation industry by challenging common misconceptions and promoting alternative routes.
2. Advertising - The use of GPS-equipped taxis for personalized advertising opens up new opportunities for targeted marketing campaigns.
3. Airline - Data-driven marketing strategies can help airlines like United regain market share and improve customer perception.
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