To spotlight its new airline meal feature, Virgin Atlantics commissions London-based creative agency Two Times Elliott. As dishes on flights are often met with an unimpressed smirk, a branding venture like this can go a long way to shifting traditional passenger believes.
The product that Virgin Atlantics seeks to highlight with this aesthetically pleasing airline meal campaign is its first class pre-order service which is aptly named 'Cloud Nine.' Two Times Elliott took an incredibly playful approach to draw consumer attention and confirm the quality of the new service. The design studio produced whimsical images of available airline meals —this includes dishes like sushi, pasta, soups, salads, and even ice creams, and intertwined them with playful cloudy embellishments.