To spotlight its new airline meal feature, Virgin Atlantics commissions London-based creative agency Two Times Elliott. As dishes on flights are often met with an unimpressed smirk, a branding venture like this can go a long way to shifting traditional passenger believes.
The product that Virgin Atlantics seeks to highlight with this aesthetically pleasing airline meal campaign is its first class pre-order service which is aptly named 'Cloud Nine.' Two Times Elliott took an incredibly playful approach to draw consumer attention and confirm the quality of the new service. The design studio produced whimsical images of available airline meals —this includes dishes like sushi, pasta, soups, salads, and even ice creams, and intertwined them with playful cloudy embellishments.
Key Themes Behind This Trend
- Aesthetic Branding
- Opportunity for companies to use creativity and visually appealing designs to enhance consumer perception of their products or services
- Shifting Consumer Beliefs
- Innovation potential in challenging traditional consumer beliefs and expectations to create new and improved customer experiences
- Playful Advertising
- Using humor and lightheartedness to capture consumer attention and create a positive brand image
Where This Applies
- Hospitality
- Opportunity for hotels and restaurants to elevate their dining experiences through aesthetically pleasing presentations
- Retail
- Opportunity for retailers to enhance product images and packaging to create a more visually engaging shopping experience
- Advertising and Marketing
- Opportunity for agencies and brands to incorporate creative and playful elements into their advertising campaigns to stand out and connect with consumers
