Nike introduces another pair of training sneakers -- this time in the form of the Air Cross Trainer 3s and recalls the original design that were part of the late 80s and early 90s. The silhouette is drawn from the sportswear brand's archives, as the original model drew design cues from the Air Trainer SC. The footwear is constructed from elements that are relevant for the basketball court as well as weight lifting purposes.
The sneakers arrive in two colorway options this time around with the selection of either black with turqoise or sporty blue with black and gray. The models are both subtle and bold with a white base foundation made from leather with the respective hues adorning the midsoles, tongue, eyestays, and branding details.
Image Credit: Nike
Key Themes Behind This Trend
- Retro-themed Sneakers
- There is an opportunity to create more retro-themed sneakers that recall the designs of the 80s and 90s.
- Dual Purpose Footwear
- Creating footwear that is suitable for both basketball and weight lifting is an opportunity for disruptive innovation in the sportswear industry.
- Bold Colorways
- Expanding the options for bold colorways in sneakers could attract more customers who want standout designs.
Where This Applies
- Sportswear
- There is an opportunity for sportswear brands to incorporate more retro designs into their training shoe offerings.
- Footwear
- Footwear companies can explore the development of dual-purpose shoes that offer versatility and functionality for different types of athletic activities.
- Fashion
- There is an opportunity for fashion brands to capitalize on the trend towards bolder, more colorful sneakers.
