As a play on high-end hypercolor, Unseen's Air Collection features accessories that are responsive to the environment. These eccentrically designed pieces are capable of changing color depending on the atmosphere.
Sold through London department store Selfridges, the Air Collection is a lavish lineup made of leather bags, wallets and jewelry. The chameleon-like quality of these accessories is made possible by the color-changing ink used to decorate the leather goods. Developed by Unseen founder Lauren Bowker, the inks are made of chemical compounds that respond to heat, pollution, air pressure and moisture. Each environmental condition is paired with a color. While yellow is for carbon dioxide, red is for heat, blue is for moisture and green is for wind pressure.
When mixed together, these colors create new hues on the accessories which grant the user a new looking bag wherever they travel.
Why This Trend Is Growing
- Color-changing Accessories
- The Unseen Air Collection showcases the potential for apparel and accessories that can change color based on environmental factors.
- Hypercolor-inspired Designs
- Unseen's Air Collection draws inspiration from the popular hypercolor trend of the past and applies it to fashionable leather accessories.
- Environmental Responsiveness
- The Air Collection demonstrates the growing trend of products that respond and adapt to environmental conditions.
Industries Being Reshaped
- Fashion and Accessories
- The fashion industry should explore incorporating innovative and responsive materials into their designs, such as color-changing ink for accessories.
- Chemical and Ink Manufacturing
- The chemical and ink manufacturing industry has an opportunity to develop and supply color-changing ink for a variety of applications, including fashion and accessories.
- Retail and Department Stores
- Retailers and department stores should consider partnering with innovative designers like Unseen to offer unique and captivating products that embrace the latest trends in technology and fashion.
