The Aim Pendant Lamp can be clustered with others to look like hanging fruit. Of course, they appear more industrial than organic. Nevertheless, the cords hang like vines, which will evoke a sense of the outdoors for those who want to bring a touch of nature into their home.
As practical as it is beautiful, the drooping cord of the Aim Pendant Lamp serves a greater purpose. It allows the head of the light fixture to be adjusted in different positions depending on what is needed. The designers, French brothers Ronan and Erwan Bouroullec, state, "The actual reflector is, after all, less important, simply a fruit hanging from any one of the cables. Aim is therefore not just a lamp, but an installation in a nutshell."