Just like in horror movies, Agnes Geoffray captures creepy shots of people in the dark. While the shot is taken in complete darkness, the eyes of the individuals in the photographs are glowing, adding to the overall scary vibe that is emitted.
It seems as though Agnes Geoffray can easily turn humans into ghosts with his photography skills, as his images are covered in the perfect amount of blue hue.
Implications - Consumers enjoy eerie things because it's symbolic of their insecurities in relation to the unknown. As such, creepy imagery is able to engage viewers as they're are simultaneously intrigued and fearful of this unfamiliar experience. Corporations can utilize scary imagery to arrest consumer attention for their own personal wares and services.