PornHub's adult Olympic campaign is tame and full of puns. The commercial entitled 'Ooohlympics' puts a spin on the city of Rio and the need for adults to protect themselves against the dreaded Zika virus. It might sound like an odd combination but the adult website positions its campaign as 'A PornHub Health Initiative.'
The company plays on the concept that Zika can be transmitted sexually and since Rio is the "sexiest city on Earth," PornHub is going to help people abstain the best they can with its adult services. Anyone in the Olympic city can get the adult site's 'Premium Protection' aka its premium service for free throughout the duration of the games. Users also get to vote for their favorite countries and the site includes Zika safety advice.
The commercial's playful twist on the Olympics, Rio, Zika and is tastefully humorous and is bound to draw in consumer attention.
Why This Trend Is Growing
- Pun-based Campaigns
- Companies can create humorous and tasteful campaigns that go beyond traditional advertising.
- Health Initiatives
- Brands can position themselves as health advocates and address serious health concerns.
- Location-based Offerings
- Providing location-based products or services is a unique way for companies to gain attention.
Industries Being Reshaped
- Advertising
- Companies can use creative advertising techniques to reach audiences and stand out from competitors.
- Healthcare
- Brands can address health issues and use their platforms to promote healthy behavior.
- Technology
- Technology companies can use location-based services to gain consumer attention and reach new audiences.
