The Adidas Y-3 Spring/Summer 2012 ad campaign features sleek and structural silhouettes that take inspiration from architecture. Entitled 'The Precipice,' this stunning advertorial spread is the epitome of casual cool, exuding an effortless elegance that proves less is more when it comes to fashion.
Captured by the lens of photographer and director Collier Schorr, this bold portrait series fuses cleanly cut ensembles with urban imagery of Brasilia. Outfitted by stylist Jay Massacret, models Valerija Kelava and Harry Goodwins take center stage, sporting comfortable staples that fuse high fashion with an athletic wear aesthetic.
From crisp tailoring to eye-catching plaid accents, the Adidas Y-3 Spring/Summer 2012 campaign is one to watch. Chronicling Brasilia's abundance of modern architecture, this bold advertorial campaign fuses urban imagery with model portraits, creating stunning collages that push the boundaries of fashion.
Key Themes Behind This Trend
- Architectural Athletic Wear
- Fashion inspired by architecture, featuring sleek and structural silhouettes that exude effortless elegance.
- High Fashion Athletic Wear
- Fusing high fashion and athletic wear aesthetic for comfortable yet stylish ensembles.
- Urban Imagery Fashion Campaigns
- Creating stunning collages that push the boundaries of fashion by fusing urban imagery with model portraits.
Where This Applies
- Fashion Industry
- The fashion industry has the opportunity to design architectural athletic wear that blends fashion and function.
- Sportswear Industry
- The sportswear industry can focus on creating high fashion athletic wear that can be worn both on and off the field.
- Advertising Industry
- The advertising industry can incorporate more urban imagery in fashion campaigns to create stunning collages that offer a fresh perspective on fashion.
