Adidas has recently unleashed their very first Adidas Originals Blue Denim collection for Spring/Summer 2011. The famous sports company is going into the jeans business by adding their trademarked color "Bluebird' to their denim pieces. There will also be several accessories and soft leather bags available for purchase.
Check out the video for the Adidas Originals Blue Denim collection and see if anything suits your taste.
What's Driving This Trend
- Sustainable Fashion
- Opportunity for Adidas to explore sustainable denim production methods and materials in their Blue Denim collection.
- Athleisurewear
- The combination of sporty and denim elements in the Adidas Originals Blue Denim collection caters to the growing demand for athleisurewear.
- Branded Collaborations
- Adidas can leverage their brand partnerships to collaborate with popular denim brands and create unique collections.
Who This Affects Most
- Fashion Retail
- Retailers can capitalize on the demand for sporty denim by offering the Adidas Originals Blue Denim collection in their stores.
- Accessories
- Opportunity for accessory manufacturers to create complementary products such as bags and wallets for the Adidas Originals Blue Denim collection.
- Sustainable Fashion
- Companies specializing in eco-friendly textile production can partner with Adidas to develop sustainable denim fabric for the Blue Denim collection.
