These New adidas BYWs Were Made in Collaboration with Pharrell
Riley von Niessen — January 29, 2018 — Fashion
References: adidas & highsnobiety
On his Instagram page, Pharrell recently shared a picture of some new adidas BYWs, which boast a bright yellow, red, green, and white colorway.
Like other variations of the model, the sneakers have soft and breathable uppers that conform to the shape of the wearer's feet, ensuring comfortable all-day wear in any season. The sock-like construction of the sneakers further contribute to this, while making them easy to put on and take off. Although the sneakers can be simply slipped on, the uppers are finished off with white textured laces that contribute to the stylish aesthetic, while allowing consumers to tighten or loosen the fit a little more.
Although not many details surrounding the sneakers have been released so far, they'll likely be found at adidas' event at Los Angeles' 747 Warehouse, given that Pharrell's Instagram caption included a tag of it.
Like other variations of the model, the sneakers have soft and breathable uppers that conform to the shape of the wearer's feet, ensuring comfortable all-day wear in any season. The sock-like construction of the sneakers further contribute to this, while making them easy to put on and take off. Although the sneakers can be simply slipped on, the uppers are finished off with white textured laces that contribute to the stylish aesthetic, while allowing consumers to tighten or loosen the fit a little more.
Although not many details surrounding the sneakers have been released so far, they'll likely be found at adidas' event at Los Angeles' 747 Warehouse, given that Pharrell's Instagram caption included a tag of it.
Trend Themes
1. Bright Colorway Sneakers - This trend of vibrant and eye-catching sneakers presents an opportunity for footwear companies to tap into the demand for bold and expressive footwear designs.
2. Comfortable Sock-like Construction - The increasing popularity of sneakers with sock-like constructions opens up new possibilities for brands to innovate and create comfortable and easy-to-wear footwear.
3. Collaborative Sneaker Releases - The collaboration between Pharrell and adidas showcases the continued trend of partnerships between fashion brands and influencers, creating unique and limited-edition sneaker releases.
Industry Implications
1. Footwear - The innovative use of colors and sock-like constructions in sneakers offers opportunities for footwear companies to capture the attention of consumers and differentiate themselves in a competitive market.
2. Fashion and Streetwear - Collaborative sneaker releases, like the one between Pharrell and adidas, provide opportunities for fashion and streetwear brands to attract customers with exclusive and limited-edition products.
3. Sportswear - The trend of vibrant sneakers with comfortable constructions aligns with the preferences of athletes and sports enthusiasts, presenting opportunities for sportswear brands to cater to this market segment.
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