Morphonauts is a new line of action toys that aims to promote creativity in kids through customizable parts. The legs, torso, head and arms of the action figure toys are magnetic, which means that it's possible to mix and match between different heroes in order to create the ultimate fighting toy. With its system for magnetic assembly, this means that Morphonauts is able to allow customization before and after a toy is purchased. Now funding through Kickstarter, the project even includes a reward for high-level backers, which will provide them with a Morphonaut 3D-printed in their likeness.
Although these toys could stand on their own, there is also a board game in development that will take gameplay further with a mobile device.
What's Driving This Trend
- Customizable Action Toys
- Opportunity for innovation in creating action toys that can be customized through magnetic parts, allowing for endless possibilities.
- Magnetic Assembly Systems
- Opportunity to develop magnetic assembly systems for toys and other products, enabling easy customization and interchangeability.
- Integration of Technology in Toys
- Opportunity to combine physical toys with mobile devices to enhance gameplay and create interactive experiences.
Who This Affects Most
- Toy Manufacturing
- Opportunity for toy manufacturers to develop and produce customizable action toys with magnetic assembly systems.
- 3D Printing
- Opportunity for 3D printing companies to offer personalized action figures based on customer likeness.
- Gaming
- Opportunity for game developers to create board games that integrate with mobile devices, offering a new level of gameplay experience.
