Neo Goth Fashion Ads

The Acne Spring 2014 Campaign Stars Model Zlata Mangafic

The Acne Spring 2014 ad campaign reveals the neo goth. Although the fashion designs themselves are relatively clean and simple, save for one shredded outfit, the styling takes them to the next level. With skin as pale as a white sheet, hair as dark as coal and lips as red as blood, model Zlata Mangafic could easily be compared to Snow White. Yet there is a sinister edge to her appearance in the Acne Spring 2014 ad campaign that forgoes all of the sweet innocence of Disney princesses.

Shot in studio against a sparingly colorful geometric backdrop, the Acne Spring 2014 ad campaign is intriguing avant garde, which is sure to capture more than a few people's attention.

Neo Goth Fashion
Opportunity to explore dark and edgy fashion designs that appeal to unconventional and alternative consumer preferences.
Avant Garde Styling
Chance to experiment with unconventional styling techniques to create captivating and unique fashion campaigns.
Sinister Aesthetic
Potential for embracing a darker and more mysterious aesthetic in fashion advertising to appeal to a niche market.

Sectors Adopting This

Fashion
Opportunity for fashion brands to tap into the neo goth trend and create clothing lines that embody a dark and edgy style.
Advertising
Opportunity for advertising agencies to develop innovative and avant garde campaigns that capture attention and stand out from the crowd.
Cosmetics
Opportunity for cosmetics brands to create makeup products and tutorials that cater to the unique beauty aesthetic of the neo goth trend.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 87%
Freshness 8%