Businesses in Bristol, United Kingdom, now have the opportunity to supercharge their team-building events with some competitive flair thanks to the opening of Absolutely Karting. The go-karting chain has recently opened up its biggest track in the English town, with a massive double level set-up that lets racers climb hills, navigate chicanes, and blast through straightaways while vying for first place.
Racers at Absolutely Karting's corporate events can run in one of three race styles. The Iron Man race consists of a 10-minute qualifier and warm up followed by a massive 40-minute race to the finish. The Monza has four five-minute heats followed by a 10-minute championship race for the top eight drivers. Finally, the Le Mans is an endurance-style race based on the famous 24-hour event (albeit significantly shorter.)
Key Themes Behind This Trend
- Team-building Experiences
- Disruptive innovation opportunity: Develop new team-building activities that incorporate competitive elements to engage employees.
- Interactive Event Venues
- Disruptive innovation opportunity: Create interactive event spaces that offer unique and thrilling experiences for corporate groups.
- Endurance Racing
- Disruptive innovation opportunity: Design shorter endurance racing events that provide the excitement and challenge of longer races in a condensed format.
Where This Applies
- Hospitality
- Disruptive innovation opportunity: Introduce go-karting experiences as a team-building option for hotels and resorts.
- Event Planning
- Disruptive innovation opportunity: Partner with go-karting venues to create customized corporate event packages.
- Recreation
- Disruptive innovation opportunity: Expand go-karting facilities to other cities and offer corporate group packages to tap into the growing demand for unique recreational activities.
