The Absolut x Lady Gaga collaboration is set to transform the star's bestselling album ARTPOP into a life-changing and unforgettable experience for the artist's fans. A select and lucky few will win the opportunity to watch the performace from Absolut's ARTPOP Lounge, a unique and on-stage bar that is created as part of the singer's theatrical set.
The Vodka brand and the Grammy-winning artist have also teamed up for a range of custom cocktails that include the “Absolut Gaga”, a delicious blend of ginger ale, apple sparkling cider, grapefruit and Absolut.
The Absolut x Lady Gaga collaboration will enlist two lucky fans from each concert along with winners from the #Absolutgaga contest that can be entered at www.absolutgaga.com via Absolut's Facebook page. As part of the social media contest, fans are encouraged to share creative ideas for transforming their community.
Known for their rich history of creative collaborations, Absolut is excited to join forces with the fashion-forward and talented singer. The brand's #Absolutgaga contest runs from May 1st to June 29th, 2014.