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Bike Clean-Up Campaigns

Clean the Sky - Positive Eco Trends & Breakthroughs

Dead Pedal NY Uses Instagram to Rid City Streets of Abandoned Bicycles

— May 2, 2014 — Eco
In an effort to get New York City's abandoned bicycles out of view, Pat Gamble started a social media initiative. By leveraging Instagram, New Yorkers can get involved with the Dead Pedal NY project and help authorities clean up old bikes. By taking pictures of abandoned bicycles on the street and uploading them to Instagram, users who share posts captioned with the hashtag deadpedalNY can contribute to their communities.

This crowdsourced communal clean-up effort frees up parking space by getting rid of the abandoned bicycles left locked to racks and street posts, whether the vehicles were damaged or simply left behind. By bringing attention to the eyesores and geotagging them, citizens can make a difference in their city in a meaningful way.
Trend Themes
1. Crowdsourced Clean-up Initiatives - Using social media platforms like Instagram, individuals can contribute to communal clean-up efforts by sharing pictures of abandoned bicycles and geotagging them.
2. Community Engagement Through Social Media - Social media initiatives like Dead Pedal NY allow citizens to actively participate in improving their city by leveraging platforms like Instagram.
3. Promoting Sustainable Transportation - By raising awareness about abandoned bicycles and encouraging their removal, initiatives like Dead Pedal NY contribute to promoting sustainable transportation options.
Industry Implications
1. Social Media - Social media platforms like Instagram play a crucial role in facilitating community-engaged clean-up initiatives and promoting awareness.
2. Urban Transportation - Efforts to clean up abandoned bicycles contribute to improving urban transportation systems by freeing up parking space and reducing obstructions.
3. Urban Planning - Engaging citizens in the clean-up of abandoned bicycles helps improve the aesthetic qualities and livability of urban spaces.
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