Audi is doing its part to make the driver's manual extinct with the new A3 eKurzinfo app. This app was developed by Metaio and is essentially an augmented reality driver's manual. The app works on iOS devices and lets you virtually pull up information on the Audi A3 using only your phone/tablet's camera. Metaio also developed a similar app for the Audi A1.
To use the app, all you need to do is activate it and position your camera over the part you want information on. The app provides relevant information on interior features and also basic maintenance instructions for engine components. The A3 eKurzinfo app can identify 300 individual components, making the need for a driver's manual almost non-existent.
What's Driving This Trend
- Augmented Reality Guides
- Develop augmented reality apps/guides to make learning easier and engaging for users.
- Smartphone-based Maintenance Guide
- Create smartphone-based maintenance guides to help users to identify and solve problems related to their products in a user-friendly manner.
- Extinction of Paper-based Manuals
- Develop digital manuals that can replace paper-based manuals to reduce paper waste and provide a better user experience.
Who This Affects Most
- Automotive Industry
- Automotive industry can develop AR-based apps that can make learning automotive machinery easy and interesting.
- Consumer Electronics
- Consumer electronics companies can develop smartphone apps that can serve as digital manuals for their products.
- Environmental Conservation Industry
- Environmental conservation companies can promote and support the digitalization of product manuals to reduce paper waste and promote environmental sustainability.
