This quirky car ad features James Franco and his completely opposite alter ego cruising around in a Scion. The advertisement boasts the car's versatile attributes by allowing viewers to gauge how compatible it is for even the most opposite of personalities.
The ad also targets the millennial audience by focusing on desired features such as eco-efficiency and reasonable price points. While many car commercials do not typically feature A-list celebrities, there has been a recent surge in this direction to captivate audiences and enhance product connectivity.
One of the Franco personalities is a sleek suit-wearing celebrity while the other is a free-spirited experimental artist. Portraying the the convenience that a Scion provides for both personalities allows the ad to reach a larger audience. The spot solidifies this approach by stating "it's strange someone so complex would drive such a practical car."