Sustainable Modular Rugs

The WOODEN LINK 01 Rug Allows You to Customize and Change Your Rug's Look

The WOODEN LINK 01, a modular rug concept, was designed to reduce the industry's environmental impact while allowing consumers to customize the rug's look, size, and color. With the flexible system, customers will create their own unique rug by picking a combination of colors and yarn with materials such as Merino wool, Lyocell, and Bamboo. The pieces are then connected with handmade oak links that hold the units together and in place.

When choosing a WOODEN LINK 01 rug, users have the option to take specific units apart and change their shape. In the event of an accident or spill, this modularity gives consumers the option to clean one specific unit and not the whole rug, which in the long run reduces water usage and material waste.

Image Credit: Erik Lefvander

Modular Design
The modular rug concept opens opportunities for customized and sustainable products in various industries.
Sustainable Textiles
The use of eco-friendly materials opens opportunities for sustainable and innovative textiles in fashion and home decor industries.
Circular Economy
The option to clean specific units and re-use materials in the manufacturing process opens opportunities for a circular economy approach to various industries.

Where This Applies

Home Decor
The modular rug concept can be extended to sustainable and customizable furniture items to reduce environmental impact.
Fashion
The use of eco-friendly materials can be extended to create sustainable and innovative fashion products.
Cleaning Products
The option to clean specific units can drive innovation in cleaning products and reduce water usage.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 91%
Freshness 10%