The Porsche 911 is one of the most beloved sports car models in the world, and ahead of developing the next-generation car to replace that model, the German automaker has unveiled an updated 911 GT3 RS that will stand as the 911's final iteration. The powerful new vehicle represents a combination of track-based performance and road-readiness that is sure to please fans looking for their last chance at the legendary vehicle.
The 911 GT3 RS is naturally aspirated (meaning it doesn't have turbos), but it is the most powerful such engine that Porsche has ever released. It can get the vehicle from zero to 60 miles per hour in three seconds, and it offers up a top speed of 193 miles per hour. The new performance ride is set to go on sale starting in the fall of 2018.
What Makes This Trend Stand Out
- Final Update on Legacy Model
- Disruptive innovation opportunity: Developing the final version of a beloved model to create a sense of urgency and exclusivity.
- Powerful Performance Without Turbos
- Disruptive innovation opportunity: Creating high-performance sports cars without relying on turbocharged engines to appeal to purists and enthusiasts.
- Combining Track-based Performance and Road-readiness
- Disruptive innovation opportunity: Designing sports cars that offer both superior track performance and everyday usability for a wider range of consumers.
Sectors Adopting This
- Automotive Manufacturing
- Disruptive innovation opportunity: Expanding the automotive manufacturing market by capitalizing on the demand for final versions of iconic models.
- Luxury Sports Cars
- Disruptive innovation opportunity: Attracting luxury car buyers by offering powerful performance and exclusivity without the use of turbocharged engines.
- Performance Vehicle Market
- Disruptive innovation opportunity: Meeting the needs of performance car enthusiasts who desire a balance between track performance and everyday usability.
