The two 600bhp BMW M3 vehicles that were made to celebrate the company's win of the 2010 Nurburgring 24hr endurance race are two examples of automotive badassery.
These barely street-legal rides can go from 0 to 62 mph in just over four seconds, and top out at 199 mph. Master BMW tuner G-Power trimmed away a staggering 150kg from these vehicles, meaning that the 600bhp BMW M3s are ready to race and win.
Implications - In today's society, consumers are likely to invest in those products that reflect a personal aspect of their lives. Products that pay tribute to a particular holiday, organization or cause will likely influence individuals in a way that will benefit its creators.
What's Driving This Trend
- Personalized Celebration Cars
- Creating personalized cars that reflect a specific event or achievement can appeal to consumers' desire for products that reflect their personal lives.
- Street-legal Racing Cars
- Developing street-legal cars with high-performance capabilities can create disruptive innovation opportunities in the automotive industry.
- Weight-reduction in Cars
- Investing in technology and design strategies that reduce the weight of cars can lead to improved performance and innovation in the automotive industry.
Who This Affects Most
- Automotive Industry
- The automotive industry can benefit from creating personalized and high-performance cars to appeal to consumers' desires.
- Event Planning Industry
- The event planning industry can collaborate with car companies to create custom celebration cars for special events and occasions.
- Advanced Materials Industry
- The advanced materials industry can develop lightweight materials and innovative designs to help reduce car weight and improve performance.
