With 3D World Lenses, Advertisers Can Now Do 3D Ads on Snapchat
Alyson Wyers — September 29, 2017 — Tech
References: forbusiness.snapchat & fastcompany
Snapchat released their 3D World Lenses a few months ago, and now the ephemeral and extremely popular social media platform has announced that advertisers, too, will be able to get in on the 3D augmented reality action. Earlier on this month, the company also announced a feature to create 3D Bitmoji avatars. This demonstrates how newer advancements in photography technology are becoming more mainstream through popular and accessible mobile apps.
The new Snapchat feature would enable advertisers to create lenses where people could put 3D items into their snaps. As Fast Company points out, this means "advertisers not only serve us ads on all of our screens but now they are embedded into the very pictures we take" with Snapchat 3D World Lenses.
The new Snapchat feature would enable advertisers to create lenses where people could put 3D items into their snaps. As Fast Company points out, this means "advertisers not only serve us ads on all of our screens but now they are embedded into the very pictures we take" with Snapchat 3D World Lenses.
Trend Themes
1. Augmented Reality Advertising - Augmented reality technology is being integrated into social media platforms like Snapchat, creating new opportunities for advertisers to engage with users through immersive 3D experiences.
2. Mainstream Adoption of Photography Technology - Advancements in photography technology are becoming more prevalent through popular and accessible mobile apps, allowing users to express themselves in new and creative ways.
3. Integration of Advertising Into Personal Media - Advertisers are embedding their brand messages and products directly into the pictures and videos users take, blurring the lines between advertising and personal content.
Industry Implications
1. Social Media - Social media platforms like Snapchat are leveraging augmented reality technology to provide new advertising opportunities and enhance user engagement.
2. Mobile Apps - The integration of augmented reality and photography technology into mobile apps is transforming the way users interact with images and videos, opening up possibilities for innovative advertising experiences.
3. Photography Technology - Advancements in photography technology, such as 3D World Lenses, are shaping the advertising landscape by allowing brands to create immersive and interactive experiences for users.
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