Isabela Rodrigues designed the unique branding and design scheme for the '20BARRA9' bar. The most important part of the brand's design is the use of a cow logo, which contains a spiral body.
The bar specializes in meat allowing the spiral cow logo to make a direct, interesting and creative connection between the brand and the design. The spiral cow logo is featured in every aspect of the bar's decor and public image. This graphic is placed on the menus as well as the chef's bovine leather aprons. In addition, the logo was recreated into a bright red neon sign that welcomes guests and draws in consumers.
The color scheme for the 20BARRA9 eatery is black, white and red. The simple colors present a bold and powerful brand image. This Brazilian-based bar produces delicious food reflective of southern Brazilian culture and traditions, which further emphasizes the use of the cow as an appropriate mascot.