The 2028 One Car was designed for the Michelin Challenge and seems to have been modeled after the Segway and travels on two wheels. Created for inner-city commuting, the single-seat vehicle has a compact design that makes maneuvering in and out of a traffic a breeze.
With joystick steering, you can pretend you are in the midst of a video game while driving through the city in the 2028 One car.
Implications - Consumers are looking for ways to better their city and believe alternative transportation is the answer to the problem of fossil fuel automobiles. Corporations may reflect this consumer thinking in promotional campaigns in order to establish empathetic relationships with potential customers.