The 2028 One Car was designed for the Michelin Challenge and seems to have been modeled after the Segway and travels on two wheels. Created for inner-city commuting, the single-seat vehicle has a compact design that makes maneuvering in and out of a traffic a breeze.
With joystick steering, you can pretend you are in the midst of a video game while driving through the city in the 2028 One car.
Implications - Consumers are looking for ways to better their city and believe alternative transportation is the answer to the problem of fossil fuel automobiles. Corporations may reflect this consumer thinking in promotional campaigns in order to establish empathetic relationships with potential customers.
Key Themes Behind This Trend
- Alternative Transportation
- Opportunity for businesses to develop innovative, eco-friendly transportation options that address the problem of fossil fuel automobiles.
- Personal Mobility
- Potential for companies to create compact, single-seat vehicles that offer convenient and efficient transportation within busy urban areas.
- Joystick Steering
- Disruptive innovation opportunity for companies to incorporate joystick steering in vehicles, providing a unique and interactive driving experience.
Where This Applies
- Automotive
- Opportunity for the automotive industry to embrace alternative transportation solutions and develop innovative, eco-friendly vehicles.
- Urban Mobility
- Potential for the urban mobility industry to focus on providing compact, single-seat vehicles for efficient commuting in busy city centers.
- Gaming Technology
- Disruptive innovation opportunity for the gaming technology industry to collaborate with automotive manufacturers in incorporating joystick steering technology in vehicles.
