The 2019 Ram 1500 North Edition has been announced by the automotive brand as a new vehicle that is ready for cold weather performance to make it perfect for those in areas on the brink of winter.
The vehicle features the Falken LT all-terrain tires that are rated for severe snow service, while the rear axle has electronic locking along with tow hooks. The interior cabin sports heated seats and a heated steering wheel to make it as comfortable as possible for drivers to hop into when the temperature gets frigid.
The 2019 Ram 1500 North Edition also features specialized exterior body accents that set it apart from other models including steel bumpers that are the same color as the rest of the body and more.
What's Driving This Trend
- Cold-weather Performance Trucks
- Opportunity for automotive brands to develop specialized trucks equipped to perform under inclement weather conditions.
- Winterized Interiors
- Opportunity for automotive brands to develop vehicles with interior features like heated seats, heated steering wheels, and other amenities that cater to customers in colder climates.
- Snow-service Tires
- Opportunity for tire companies to develop specialized snow tires that can perform well in harsh winter conditions.
Who This Affects Most
- Automotive
- Automotive industry players can develop specialized vehicles optimized for cold-weather performance.
- Tire
- Tire industry players can develop specialized snow tires that can perform well in harsh winter conditions.
- Interiors
- Companies that specialize in vehicles' interiors can incorporate heating and other cold-weather features in their products.
