As countries all over the world are gearing up for the 2012 Summer Olympics by revealing Olympic team apparel, it is interesting to take a look at all the free swag that you get for being a 2012 Olympic volunteer.
Sponsored by Adidas and Swatch, the 2012 Olympic volunteer packages, called 'Game Maker' kits, come with cool free stuff that is useful during the Olympics and after. Using a purple and coral color palette, Olympic volunteers are outfitted with cross-trainers, a rain jacket (for London weather), a Swatch watch and a messenger bag among other things.
The word "volunteer" may mean that you are working without getting paid, but getting exclusive Olympic apparel from some great brands sounds like a pretty good deal to me.
Key Themes Behind This Trend
- Olympic Volunteer Apparel
- Opportunity to disrupt the market by designing and producing fashionable and functional apparel specifically for Olympic volunteers.
- Branded Volunteer Packages
- Potential for brands to collaborate with event organizers and create customized packages to enhance the volunteer experience and promote their products.
- Swag as Incentive
- Companies can explore the idea of providing free swag or merchandise as incentives for volunteering in order to attract more participants and capitalize on brand exposure.
Where This Applies
- Sportswear
- Disruptive innovation opportunity for sportswear brands to create specialized apparel for Olympic volunteers that combines performance and style.
- Event Marketing
- Opportunity for event marketing companies to collaborate with brands and create tailored volunteer packages that enhance the overall event experience and generate brand loyalty.
- Promotional Products
- Promotional product companies can explore partnerships with event organizers to offer customized volunteer swag packages, increasing brand visibility and engagement.
