The adidas x Victorinox collection is a collaboration between the icon activewear brand and the makers of the Swiss Army Knife for active consumers to appreciate. The collection includes the adidas x Victorinox EQT 93 sneakers, which features a number of nods to both brands along with compatibility with an integrated pouch for holding a multitool. The adidas x Victorinox Classic SD Solemate Limited Edition Swiss Army Knife is also included in the collection to keep everyday carry (EDC) enthusiasts prepared in a decidedly sport manner.
The adidas x Victorinox collection is priced at $75 for the sneakers and $139 for the tool, and are both prepared to deliver impressive functionality when used on a daily basis or on sporadic adventures.
Image Credit: Victorinox | adidas
What Makes This Trend Stand Out
- Sport-inspired EDC Tools
- Opportunity for collaborations between sportswear and EDC tools to create fashionable and functional accessories for active consumers.
- Integrated Multitool Pouches
- Opportunity for integrating multifunctional pockets and pouches in activewear and everyday carry products.
- Branded Collaborations
- Opportunity for iconic brands to collaborate and create unique and functional products for consumers.
Sectors Adopting This
- Sportswear
- Opportunity to expand product lines and offer functional and fashionable EDC tools to sportswear customers.
- Everyday Carry
- Opportunity to integrate useful tools and accessories into everyday carry products to meet the needs of consumers who want both fashion and function.
- Outdoor Recreation
- Opportunity to offer multifunctional tools that can be taken on outdoor adventures, appealing to consumers who enjoy outdoor recreation and need versatile tools.
