To celebrate the upcoming 2009 VMAs, host Russell Brand, Ne-Yo, Katy Perry, Cobra Starship, and Taylor Swift joined together for 'VMA Side Story,' a Broadway-inspired commercial that parodies the classic 'West Side Story.'
The 2009 VMAs commercial is fun, with Cobra Starship dancing through a subway car, Katy Perry gardening, Russell Brand singing with a homeless person, and Taylor Swift playing the angelic role.
Implications - Modern products that play on iconic and memorable moments from historic pop culture are funny, relatable and therefore entertaining to all viewers. This degree of relevance to potential viewers in every age group will undoubtedly result in a rise in viewership but also in buzz, which in this blogging and Internet world, is just as important as TV audience.
Key Themes Behind This Trend
- Pop Culture Nostalgia Marketing
- Using iconic and memorable moments from popular culture to promote modern products creates funny and relatable content that appeals to viewers of all ages.
- Multi-platform Advertising
- Creating commercials that resonate with both TV and internet audiences by incorporating elements of comedy, music, and storytelling.
- Entertainment-based Advertising
- Utilizing entertaining and engaging content, such as Broadway-inspired commercials, to capture viewers' attention and generate buzz.
Where This Applies
- Advertising and Marketing
- The advertising and marketing industry can leverage pop culture nostalgia marketing to create effective campaigns that resonate with a wide range of consumers.
- Entertainment
- The entertainment industry can explore the opportunities of multi-platform advertising to expand their audience reach and generate excitement for their content.
- E-commerce
- E-commerce retailers can embrace entertainment-based advertising strategies to create engaging and memorable campaigns that drive consumer interest and increase sales.
