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90 People and Things to Watch Out for in 2009

 - Jan 2, 2009
References: news.moneycentral.msn
JWT’s annual list of people and things they think will play an important role in pop culture and society in the coming year is one of my favourite publications. JWT’s 90 Things to Watch in 2009 was released this week, and it’s filled with both the anticipated and very unexpected. The JWT report offers a run down on what the agency expects will be influential trends in the new year.

Be sure to check out Trend Hunter’s own 2009 video trend report here.

The top 90 things in JWT’s report to watch out for:

1.  21st-Century Networking

2.  Affordable Nutrition

3.  Amy Poehler

4.  Apatow-esque Humor (comedies by Judd Apatow: Anchorman, The 40-Year-Old Virgin, Superbad, Pineapple Express)

5.  Bruno (the next Borat)

6.  Building a Beauty Arsenal

7.  Buraka Som Sistema (a Portuguese breakbeat band)

8.  Career Reinvention and Extension

9.  Chat-Avoidance Services

10. The Cleveland Show

11. Cloud Computing

12. The Collective Consciousness

13. Creativity in the Informal Economy

14. Credit Card Dieting

15. Crowdfunding

16. The Decline of E-Mail

17. Distraction as Entertainment

18. DIY Repairs and Renovations

19. Doha

20. Dragonball

21. EarthRoamer (rooftop tents for ‘adventure vehicles’)

22. Electric Bikes

23. Elizabeth Banks (Zack and Miri Make a Porno)

24. Emma Stone (SuperBad, The House Bunny)

25. The Energy Race

26. Environmental Exercise

27. Family-Friendly TV

28. Freebies

29. Gerard Butler

30. Girl Talk (American musician Gregg Gillis)

31. Giving Circles (groups who pool their funds to help community)

32. Gluten-Free (diet usually for those with wheat allergies or those with celiac disease)

33. Good Old-Fashioned Cooking

34. Graphic Novels Hit Hyperdrive

35. The Green-Collar Class

36. hi5

37. Holographic Projection

38. Home as Castle

39. HomeAway (vacation home rentals)

40. Homemade Beauty Treatments

41. How to Talk to Girls

42. Incognito luxury

43. Inconspicuous Travel

44. Innocent Cosmetics

45. Lady GaGa


47. Lance Armstrong

48. Lykke Li

49. Maria Pinto (one of Michelle Obama’s favourite designers)

50. Marketing with Aromas (scentvertising)

51. Michelle Obama

52. Microfinancing‘s Second Wave

53. Mobile Phones Get Personal

54. More Under One Roof

55. NASA’s Kepler Telescope

56. Netbooks

57. Noor

58. No "Paper" in Newspapers

59. Nutrition Replaces Dieting

60. Obama-speak

61. ODO7 (Aroma Jockeying)

62. Online TV Network Crackle

63. Online Video Ads

64. Outliers (as a term) [based on Malcolm Gladwell’s book]

65. Palin’s Grandson

66. Personalized Travel Guides

67. Pisco Sours [sour Peruvian cocktail containing Pisco brandy, egg whites and lemon]

68. Presidential Sightseeing

69. Prince William Wedding Watch

70. Product Source Tags

71. Radical Transparency Meets Genomics

72. Readers + Social Media = Revenue?

73. Residential Market for Solar Power

74. Ricky Rubio (Spanish basketball player)

75. Russell Brand

76. Safe-keeping

77. The Small Movement

78. Smart Garages

79. South Africa

80. Stuart Karten (L.A.-based industrial designers)

81. Sustainable Fishery

82. T. Boone Pickens

83. Telepresence

84. Touch Screens

85. Twitter Copycats

86. Virtual Reality Therapy

87. Virtual Socializing

88. Widgets

89. Wikileaks

90. Xbox Streaming