Apprentice

Lala.com

By: Nigel Goodwin - Published: • References: cnn & news.yahoo
A new website, lala.com, allows users to trade their used CDs. (Yes, in this age of iPods and digital music, some people still listen to actual compact discs.) The concept is like a combination of iTunes, eBay and those old CD clubs where you used to order titles through the mail.

Users list the CDs they wish to offer for trade and use a search engine to browse the titles offered by other members. The company running the website, Palo Alto-based la la media, provides members with prepaid envelopes so members can send the CDs to each other through the mail. A member pays $1 for each trade, plus 49 cents for shipping.

The site also sells new CDs and offers digital downloads of full albums at retail prices, in case someone wants an album that isn’t available for trade.

la la media began testing the site with a select group of users in November. Last week it had 250 members trading 12,000 CDs. A full launch is planned for the summer. Stats for Website for CD Swappers Trending: Older & Mild
Traction: 3,159 clicks in 455 w
Interest: 4 minutes
Concept: Website For CD Swappers
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Segment: Neutral, 18-35
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