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Premium Biker-Inspired Boots

Needles Gives the Dr. Martens' 1460 Boots New Tonal Makovers

— October 3, 2018 — Fashion
Footwear label Dr. Martens works in collaboration with fashion imprint Needles as its iconic 1460 Boots get a new tonal makeover for the season. The England-made footwear silhouette is reimagined by Needles' Keizo Shimizu in three new stylish option of 'Sand,' 'Oxblood,' and black. While still maintaining its original design aesthetics, it gets a slight rugged update to give it a slightly different approach.

The uppers are constructed from a blend of premium leather and suede materials, with a unique brogue detail at its toe cap. To add to its rugged feel, there is a medial zipper enclosure along with a zip guard at the side of the boot. The tonal lacing systems contrast against the three new colorways with white laces on the black boot, yellow on the oxblood, and dark brown on the sand colorway. Signature touches include its yellow welt-stitching, heel loop script, and Airwair sole. All of the new 1460 boots will also come in a special Needles box wrap and swing bag with branding accents.
Trend Themes
1. Premium Biker-inspired Boots - Disruptive innovation opportunity: Explore materials and design techniques to create premium biker-inspired boots with a rugged update.
2. Tonal Makeovers - Disruptive innovation opportunity: Experiment with different color palettes and tonal combinations to give classic footwear designs a fresh and contemporary look.
3. Collaborative Fashion Imprints - Disruptive innovation opportunity: Foster partnerships between fashion labels to create unique and co-branded products that appeal to style-conscious consumers.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Implement sustainable manufacturing processes and eco-friendly materials to create biker-inspired boots that cater to consumers' growing environmental concerns.
2. Fashion - Disruptive innovation opportunity: Integrate technology, such as smart fabric and wearable tech, into biker-inspired fashion designs to enhance functionality and style.
3. E-commerce - Disruptive innovation opportunity: Develop innovative online shopping experiences, such as virtual try-on and personalized recommendations, to enhance the customer journey for purchasing premium biker-inspired boots.
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