Dr. Martens and PLEASURES have been staying consistent with their collaborative releases, and for Spring/Summer 2022, the collective has unveiled a new ‘1461 Bex’ design. The amethyst tie-die uppers are on par with the current revival of grunge-style fashion, and Dr. Martens has remained an iconic staple in this regard. The boots feature a raised Bex sole with combat treads and yellow stitching that also takes cues from Dr. Martens’ style guide. Additional detailing on the boots' uppers includes black rope laces, eyelets, and PLEASURES branding tags.
The new shoe is launching on the Dr. Martens website and in stores on Jun 17, 2022. The campaign depicts an individual mid-jump, with other close-up shots of the shoe on a city staircase.
Image Credit: Dr. Martens
Why This Trend Is Growing
- Grunge Fashion Revival
- The tie-die uppers from PLEASURES and Dr. Martens' new '1461 Bex' design aligns with the current revival of grunge-style fashion, creating an opportunity for disruptive innovation in clothing and accessories that cater to this trend.
- Collaborative Releases
- The consistent collaboration between Dr. Martens and PLEASURES presents an opportunity for disruptive innovation in the fashion industry by exploring more partnerships between brands.
- Iconic Staples Reinvented
- Dr. Martens' raising of the Bex sole with combat treads and yellow stitching on the '1461 Bex' design presents an opportunity for disruptive innovation in the footwear industry by updating the classic shoe with contemporary elements.
Industries Being Reshaped
- Fashion
- The tie-die uppers from PLEASURES and Dr. Martens' new '1461 Bex' design aligns with the current revival of grunge-style fashion in the clothing and accessories industry.
- Retail
- The consistent collaboration between Dr. Martens and PLEASURES presents an opportunity for disruptive innovation in the retail industry by exploring more partnerships between brands.
- Footwear
- Dr. Martens' raising of the Bex sole with combat treads and yellow stitching on the '1461 Bex' design presents an opportunity for disruptive innovation in the footwear industry by updating the classic shoe with contemporary elements.
