Tom Ford is set to release a new timepiece called the '002 Ocean Plastic Watch',' utilizes sustainably sourced and recycled materials.
The watch boasts a black woven strap, which is engineered and crafted from 100 percent ocean plastic. The face of the watch is made using a similar process, with an ocean plastic inlay, a stainless steel crown, and diamond-cut super luminova painted hands and numerals. The face also boasts an anti-reflective coating, and is water-resistant up to 10 ATM.
All of the timepieces come in recycled packaging as well, ensuring the sustainable vision is maintained throughout the entire purchasing experience. The 002 Ocean Plastic Watch is currently available for pre-order on the Tom Ford web store.
Image Credit: Tom Ford
Why This Trend Is Growing
- Sustainable Fashion
- Disruptive innovation opportunity: Develop more eco-friendly materials and production processes for fashion products.
- Circular Economy
- Disruptive innovation opportunity: Design products and packaging that can be easily recycled or repurposed to reduce waste.
- Ocean Conservation
- Disruptive innovation opportunity: Create innovative solutions to clean up plastic waste from oceans and turn it into valuable materials.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate sustainable practices and materials into the fashion industry to reduce environmental impact.
- Packaging
- Disruptive innovation opportunity: Develop sustainable packaging solutions that minimize waste and are made from recycled or biodegradable materials.
- Environmental Technology
- Disruptive innovation opportunity: Advance technologies that can clean up plastic waste in oceans and transform it into usable materials for various industries.
