Susan Read snoozers www.trendhunter.com/snoozers Toronto, ON //cdn.trendhunterstatic.com/avatars/uploads/avatar_27151.jpeg n/a TrendHunter.com
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Toronto Location
Jul 2009 Member Since

Susan Read

Apprentice

I am a writer, photographer, and blogger living in Toronto. I enjoy engaging in cultural crossroads - the intersections between science and literature, politics and art. I attempt to exist in the strange spaces between, and I encourage my readers to do the same.

What is unique that's not in your bio?
I have a strong interest and background in theory, particularly the posthuman. Donna Haraway and N. Katherine Hayles have a great influence in how I see the world. I believe in and look for cyborg figures in pop culture; which is to say, I strive for uncertainty, partiality, fluidity, and irony.
What's your favorite accomplishment?
Currently I am quite proud of the work we are doing at Who Am We?, a pop culture blog devoted to the review and analysis of trends, fads, and traditions. We have a steady fanbase who offers a great deal of positive feedback, and it is encouraging to know that there is an audience for the sort of writing I hope to do.
How do you define cool?
I try not to define cool. As soon as you set parameters for judgment, you are narrowing your perception of what is interesting, or "cool". I take each moment for what it's worth in that moment. I enjoy seeing what others react to and discovering why, which is less about defining cool, and more about negotiating it.
What is your secret to uncovering trends?
I like to start from a trend and work down towards unpacking it. For example, I would search something on Google trends (a broad concept, perhaps, or a specific idea), then I would try to find out why this particular point is of interest. Then I try to find something witty to say about it.
What do you enjoy most about Trend Hunter?
I like it's sharp, punchy style, and its eclectic interests.
What is your favorite trend?
Oh, gosh. I was really into Speidi a few weeks ago. I would say, broadly, that Reality Television is my favorite "trend". I am fascinated by the celebrity that is bestowed upon the likes of the Ikki Twins, and I cannot help but watch and wonder.
What are your tips for writing a juicy post?
It's always best, I think, to assume your audience. I tend to write in the voice of "we", so that my readers may discover trends with me, rather than through me. I think that connecting with the audience is a key component in making trends as current, relevant, and "juicy" as possible.
How do you reset to be creative?
I just keep reading and watching. The world is a fascinating place, you just need to stay engaged.
What inspires or excites you?
Oh, everything. Honestly, I love what people love. I love the strange and the stupid and the genius. And I believe more than anything in finding the humour in life, at any and all costs.
Predict something awesome for 2020?
That's pretty far off. I assume by then we will be enslaved to a race of tiny nanobots, who reward our forced labour with hallucinogens, which surprisingly keeps us pretty content. It doesn't sound awesome now, but it might be.
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Trends (56)
Favorites
One-Cut Furniture - Scott Jarvie's Seating Creates Comfy Space with No Waste
One-Cut Furniture
Scott Jarvie's Seating Creates Comfy Space with No Waste
All-In-One Kitchen Tools - Graeme Davies' Uni-Tool is Great for Saving Space
All-In-One Kitchen Tools
Graeme Davies' Uni-Tool is Great for Saving Space
Robotic Piano Teachers - Concert Hands Makes for Easy DIY Piano Instruction
Robotic Piano Teachers
Concert Hands Makes for Easy DIY Piano Instruction
Shape Shifting Appliances - The Braun Geometrical Kettle Looks Good From All Angles
Shape Shifting Appliances
The Braun Geometrical Kettle Looks Good From All Angles
Hiding In Plain Sight - Gary Card and Henderson McCue Make a Beautiful Mess
Hiding In Plain Sight
Gary Card and Henderson McCue Make a Beautiful Mess
Throw Racks - The Clothes Storage Hanger Is a Lazy Person's Dream Come True
Throw Racks
The Clothes Storage Hanger Is a Lazy Person's Dream Come True
Robot Soldiers - UN Peace Robots Make Love, Not War
Robot Soldiers
UN Peace Robots Make Love, Not War
Building Block Flicks - LEGO Movie to Turn Classic Toys Into Big Screen Show
Building Block Flicks
LEGO Movie to Turn Classic Toys Into Big Screen Show
Growing Lamps - The Lampad'air Lamp Balloons with Brightness
Growing Lamps
The Lampad'air Lamp Balloons with Brightness
Seed-Catching Squeezers - Catcher Lemon Squeezer Makes Fresh Lemonade With Ease
Seed-Catching Squeezers
Catcher Lemon Squeezer Makes Fresh Lemonade With Ease
A Heel For Every Occasion - Olsen's Elizabeth and James Cheap Chic Fall Collection
A Heel For Every Occasion
Olsen's Elizabeth and James Cheap Chic Fall 2009 Collection
Fashion Fish - BiOrb Brightens Your Home With Hip Aquarium Design
Fashion Fish
BiOrb Brightens Your Home With Hip Aquarium Design
Evocative TV Show Teasers - 90's Geeks Exuberant as Astro Boy Trailer is Released
Evocative TV Show Teasers
90's Geeks Exuberant as Astro Boy Trailer is Released
Dismal Lighting Design - ‘You Only Live Once' Lamp Brightens Our Day With a Creepy Mood
Dismal Lighting Design
‘You Only Live Once' Lamp Brightens Our Day With a Creepy Mood
DIY Laptop Blankets - Ars Technica Shows You How to Turn Your Favorite Blanky into a Useful Case
DIY Laptop Blankets
Ars Technica Shows You How to Turn Your Favorite Blanky into a Useful Case
Glasses-Only Garb - Anna Jagodzinska Shows Off Librarian Glasses in Tom Ford Campaign
Glasses-Only Garb
Anna Jagodzinska Shows Off Librarian Glasses in Tom Ford Campaign
Pop Star Musicals - Timberbrit Plays Britney Spears' Life In Slow Motion
Pop Star Musicals
Timberbrit Plays Britney Spears' Life In Slow Motion
Robot Gamers - Infinite Mario Bros Artificial Intelligence Plays While You Watch
Robot Gamers
Infinite Mario Bros Artificial Intelligence Plays While You Watch
Surreal Technicolour Ads - Dreamscape in Target's Colour Campaign is Bright and Beautiful
Surreal Technicolour Ads
Dreamscape in Target's Colour Campaign is Bright and Beautiful
DIY Lighting - Trust In Design's Climbing Lamp Lets You Get Bright and Creative
DIY Lighting
Trust In Design's Climbing Lamp Lets You Get Bright and Creative
Wearing Hearts On Wrists - The Leaf Bracelet Mobile Phone Runs on Solar Power, Love
Wearing Hearts On Wrists
The Leaf Bracelet Mobile Phone Runs on Solar Power, Love
Self-Charging Cars - Bio Top Concept Car Introduces Self-Generating Wireless Electricity
Self-Charging Cars
Bio Top Concept Car Introduces Self-Generating Wireless Electricity
Pet Recession Blankets - Snuggie Dog Matches Owners' Snuggies, Keeps Pooches Warm
Pet Recession Blankets
Snuggie Dog Matches Owners' Snuggies, Keeps Pooches Warm
Seductive International Spas - Shangri-La's Villingili Resort and Spa Offers Piece of Paradise
Seductive International Spas
Shangri-La's Villingili Resort and Spa Offers Piece of Paradise
Bionic Air - The i:wing Cools and Relaxes With A Subtle Breeze
Bionic Air
The i:wing Cools and Relaxes With A Subtle Breeze
Twisted Flower Decor - The V20 Fabric Vase is Great for Haute Horticulturalist
Twisted Flower Decor
The V20 Fabric Vase is Great for Haute Horticulturalist
Playing God in Bed -  Genesis Luxury Pleasures Sex Toys Inspired by Creation
Playing God in Bed
Genesis Luxury Pleasures Sex Toys Inspired by Creation
Girl-Next-Door Glamformations - Alexis Bledel Shakes Gilmour Girl for 'Post Grad' Image
Girl-Next-Door Glamformations
Alexis Bledel Shakes Gilmour Girl for 'Post Grad' Image
Viral Mom Fails - Video Demonstrates How Not To Use a Leash for your Child's Safety
Viral Mom Fails
Video Demonstrates How Not To Use a Leash for your Child's Safety
Bedazzled Bodies - Gucci.com Features Sienna Miller in Shimmering Sequins
Bedazzled Bodies
Gucci.com Features Sienna Miller in Shimmering Sequins
Disco Sandals - Maison Martin Margiela Gets Nostalgic and Glamorous With Sparkly Shoes
Disco Sandals
Maison Martin Margiela Gets Nostalgic and Glamorous With Sparkly Shoes
Self-Esteem Dolls - Moxie Girlz (the New Bratz) Inspire Confidence, Courage, and Cool
Self-Esteem Dolls
Moxie Girlz (the New Bratz) Inspire Confidence, Courage, and Cool
Pet Stalking - The Spotlight GPS Pet Locator Lets You Keep Track of Your Pet's Location
Pet Stalking
The Spotlight GPS Pet Locator Lets You Keep Track of Your Pet's Location
Running Robots - Toyota's Newer, Faster Robot Gives Us A Reason To Stay In Shape
Running Robots
Toyota's Newer, Faster Robot Gives Us A Reason To Stay In Shape
Fading Photo Saver - The 'Life Amplifier' Makes Updating Analogue Photos Easy
Fading Photo Saver
The 'Life Amplifier' Makes Updating Analogue Photos Easy
Celebrity Horror Comics - ‘Jennifer Love Hewitt's The Music Box' is 10-Issues
Celebrity Horror Comics
‘Jennifer Love Hewitt's The Music Box' is 10-Issues
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