Variety is reporting that LEGO is allowing an action-adventure film to be made of their popular brand of block buildings and block people. LEGO has been resisting a movie for years, as the company is very protective of its brand.
Luckily for all of us, Dan and Kevin Hageman have pitched a story that touches on many of LEGO’s core values, so the company has finally relented. The LEGO movie will most likely be a mix of live-action and animation, but this is about all we know at this point. We can’t wait to find out more as these film talks continue!
What Makes This Trend Stand Out
- Action-adventure Film
- Opportunity to create action-adventure movies based on popular toy brands like LEGO.
- Mix of Live-action and Animation
- Opportunity to develop movies that combine live-action and animation techniques for a unique viewing experience.
- Resisting Brand Movie
- Opportunity to overcome brand protection concerns and create films that align with a company's core values.
Sectors Adopting This
- Film Industry
- Opportunity for film production companies to collaborate with popular brands in creating movies based on their products.
- Toy Industry
- Opportunity for toy companies to explore partnerships with the film industry to bring their brands to the big screen.
- Animation Industry
- Opportunity for animation studios to showcase their expertise in creating visually appealing and engaging movies.
