Nothing says relaxation quite like vacation drinks filled with aromatic flavors, fun fruit garnishes and bold tastes. These drinks are designed to be consumed on-the-go whether you're on the beach enjoying the sun or camping miles away in the forest.
Food companies are coming out with conveniently canned cocktails that allow consumers to enjoy a refreshing alcoholic beverage in new forms that are much more easier for travel. Adults can enjoy fun childhood-inspired boozy beverages such as alcoholic lemonade slushies that come sealed in a pouch so that consumers can eat the beverage like a freezie. Seeping fruit in alcohol, such as watermelon wedges or creating a fruit-based keg, are other great ways that allow adults to consume alcohol in fun new formats.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
