Watermelon Day might have come and gone already, but summer is still here and that means a watermelon martini can be enjoyed. Of course, a watermelon martini would be good anytime of the year, there is no white pants after labor day rule here. Yet there is something especially perfect about drinking it on a hot sunny day.
Created by Blakely Trettenero of Yum Sugar, the watermelon martini was inspired by Beyonce's Drunk in Love song. All that is required are some watermelon chunks, lime, mint leaves, simple syrup, vodka and, of course, some ice. Shaken until the watermelon chunks are completely crushed, the liquid is then strained into a glass. Voila! Watermelon martini is ready to serve.
Why This Trend Is Growing
- Summer Cocktails
- Innovative cocktail recipes are being developed for the summer season.
- Fruit-based Alcohol
- Alcohol infused with fruits like watermelon is becoming more popular.
- DIY Mixology
- There is an increased trend of consumers creating their own cocktails at home.
Industries Being Reshaped
- Alcoholic Beverages
- Alcoholic beverage manufacturers can develop new products using fruit flavors for the summer season.
- Food and Beverage
- Restaurants and bars can offer innovative cocktail options, such as watermelon martinis, to attract customers during the summer months.
- Home Goods
- Companies selling home bartending supplies can capitalize on the trend of DIY mixology by marketing products such as shakers and strainers.
